One of the things I really appreciate about practicing in a small town is the relationships that come from day-to-day interactions with the public. Growing up in the small town of Ringling, OK, I learned the value (and drawbacks) of living in a small town. While Ardmore is certainly larger, it's still small enough to maintain that small town hominess that so many folks long for. Through my work as a chiropractor, I've met lots of folks in the Ardmore area. As I've trained Brazilian Jiu-Jitsu, I've met dozens of new people, many of whom I've forged friendships and relationships with both on and off the mat. One of my good friends runs a little Jiffy Lube over on West Broadway, Hogan's Jif-E Lube. Hogan's is a family-owned business of which my family have been customers for years. When I last got my oil changed, I couldn't help but think of the similarities between his business and mine.
The jiffy lube concept wasn't really a thing until the early 1970's. In 1971, Edwin Washburn established the first Jiffy Lube store in Ogden, UT. His business grew, and he added 6 more franchises until his business was purchased by W. James Hindman in 1979. In the years that followed, the official Jiffy Lube brand wasn't without it's corporate and financial problems. But the Jiffy Lube concept itself was revolutionary.
Before Jiffy lube, if you wanted to get your oil changed, you would take your car to a mechanic who would change your oil for a premium mechanic's fee. But Edwin Washburn changed that with his jiffy lube concept; instead of booking an appointment at a mechanic's shop and paying an hourly mechanic's fee, you could drive up without an appointment, get your oil changed, and be on your way within minutes for a more affordable fee. While my friends at Hogan's Jif-E Lube run a wholly independent, family owned business, it's easy to see that this concept is attractive to folks. The Hogans have a thriving business that's been around for a long while, and it's not going anywhere. That's because Mr. Washburn changed the game with his business model. He provided something that was lacking in automotive repair; simplicity.
A person goes to a Jiffy Lube for one thing; an oil change. You don't go there to get your tires rotated, to get your engine overhauled, or to have your transmission rebuilt. It's simple. It's really not unlike chiropractic.
Back in the early years of chiropractic, chiropractors focused on one thing; the analysis and correction of vertebral subluxation. In the early years of chiropractic, medical insurance didn't cover it. Then, in the 1960's, that changed. Medicare included chiropractic as a covered service after heavy lobbying by the profession. When insurance began to cover chiropractic, chiropractors everywhere began billing much more than what they were previously when everyone paid cash. After a few years, the insurance companies got wise to it and began to cut reimbursement. As a result, many chiropractors began offering more services; colonic irrigation, foot baths, e-stim, ultrasound, laser therapy, exercise therapy, brain 'balancing', etc. The reason? More services = more billings. More services equates to a false perception of greater 'value'. As a result, many chiropractors have forgotten what our real job is; the analysis and correction of vertebral subluxation!
But things are changing. Chiropractors across the country and around the world are returning to their roots. With insurance reimbursement at all-time lows throughout both chiropractic AND medicine, and with the uncertainty of the Affordable (HA!) Care Act, Chiropractors are letting go of the insurance model and embracing a 'jiffy lube' model of sorts. You can come in without an appointment, get adjusted, and be on your way in minutes, all for an affordable fee.
Without regular oil changes, your engine will lock up and your car will be rendered worthless. Without regular chiropractic checkups and adjustments when needed, your spine will do the same thing. So give us a call. Come see what Chiropractic can do for you!