TWO posts in two days?! I must be on the ball! Today's post has been inspired by a good friend of mine, Dr. Jason Ulsrud of RockStar Chiropractic in Rockwall, TX. Dr. Jason is the real deal. He's a chiropractor's chiropractor and I think the world of him. If you're in the DFW area and need a chiropractor, you owe it to yourself to give Dr. Jason a visit.
One of the questions I get regularly when folks call is "How much does it cost?" This is a fair question. I like to know how much something costs before I buy it so I can make sure it fits my budget. When folks ask me how much chiropractic costs, what they're really asking is does your service fit my value system?
We all "Afford" what we Value
If you value something, you find a way to make it happen. If you value your morning caffeine fix, you find it in your budget to afford your daily latte. Some folks, especially in Oklahoma, put a high value on a nice truck; a Ford F150 Raptor comes to mind. If the Raptor is something you value, you'll find it in your budget to afford it. If you value cinema, eating out, the symphony, concerts, or any other entertainment you'll find it in your budget to afford it.
Here's the kicker. The problem with affording what you value is most people value the wrong things, but consider the right things a cost. What does that mean?
Most folks find the money to afford nice car payments, a weekly night out on the town, and other recreational activities, but they consider health related purchases a cost or expense. What it boils down to is simply this; If it costs you money, you’ll only consider it an expense, but if you afford what you value, you’ll consider it an investment.
So let's ask a question; what do YOU value? Do you put value on what really matters, or is your concept of value backwards?
Most people (but not you, because you’re smarter than the average person) “invest” in items that lose value quickly. Either perceptually or literally.
Think back to that Ford F150 Raptor for a moment. That truck is over $50,000 when tricked out and the monthly payment is over $800. In spite of what I would consider a hefty price tag for a TRUCK, folks buy 'em because they VALUE a nice truck! But the minute they drive it off the lot, it depreciates. The minute next years Raptor is released, this years model depreciates.
If cars are where I place my value, I will have to continuously invest my hard earned money in cars to maintain my perception of value, and the investment becomes much greater as a consequence of depreciation. It all boils down to this nugget of truth; Valuing the wrong things can be an expensive, endless cycle.
Value that's Valuable
Now, consider the person who values themselves over cars, entertainment and lattes. Where will they be investing their money?
People who realize that they themselves are their greatest investment consider health related purchases such as nutrition, exercise, and Chiropractic as an investment, not a cost/expense.
Just like wine gets better with age, so to do those who invest in themselves. So ask yourself this; Does it make more sense to throw away money at depreciable goods like cars, or to invest in appreciable goods like yourself?
OK, OK I get it! But you haven't answered my question! How much does Chiropractic cost?
There are two basic types of Chiropractors. Those who practice from a Medical perspective, and those who practice from a Health perspective. The philosophy of the Chiropractor you choose will determine the Cost or Investment made.
Medical Chiropractors: Medical Chiropractors will solely focus on symptom relief and will probably cost more money. Because of their Medically oriented way of practicing, they will bill health insurance and collect anywhere between $80 to $200+ per visit.
Straight Chiropractors: Straight Chiropractors base care solely on the improvement of human potential and health whether symptoms are present or not. With a clear understanding that all healing comes from within your body, straight chiropractors typically do not bill insurance because insurance is intended for use in a medical crisis, not maintenance of health. Your investment in Straight Chiropractic will average between $20 per visit to $60 per visit, and some Straight Chiropractors offer Chiropractic Memberships as an affordable solution to long-term Chiropractic care.
The VALUE of Chiropractic
When you consider yourself and the people you love an investment, the answer to "How much does Chiropractic cost?" is nothing. Rather, you understand you're making an investment into your future Life and Health Potential with regular chiropractic adjustments part of their health plan.
As a leading provider of chiropractic in Ardmore, OK, we offer affordable investment options for those who want to start taking responsibility for their lives, and who value themselves enough to make Chiropractic Adjustments a part of their Health plan.
The Big Question is… What will you be Investing your money in?